Advertising Photography

The Image Factory: Consumer Culture, Photography and the Visual Content Industry (New Technologies / New Cultures) Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A global, visual content industry increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, paradoxically, evaded the public eye. This book is the first to expose the interior workings of the visual content industry, which produces approximately 70 per cent of the images that define consumer cultures. The corporate acquisition of major photographic and film archives, as well as the digital rights to much of the worlds fine art, is having a profound effect on what we see. From stock photography to new technologies, this book powerfully engages with the historical and cultural issues relating to visual culture and new media. How has stock photography, the system of renting out ready-made images, transformed the role of marketing and advertising? What impact are digital technologies having on the practices of industry professionals? How have software programs such as Photoshop enabled professionals to play God with photographs and how does this influence our belief in the integrity of images? Advertising Photography.

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