Scotch whisky is a phenomenon: it is exported to 200 countries around the world and in 2001, for the first time, over one billion bottles were shipped overseas. Scotch is also unique, no other product, in any category, anywhere in the world, is named after its country of origin. Every brand of whisky that is distilled in Scotland bears the descriptor: Scotch Whisky. And proud of it. This book looks at Scotch as an uber-brand and tells the story of its enduring spirit. Individual brands like Glenfiddich or Glenmorangie have their own brand essence, positioning statements and values. But they all rely on the "Scotch" brand to win new customers and retain the loyalty of existing ones. Stuart Delves provides a fascinating examination of how such a brand evolved across the world, its unique role in the industry, its future, and the key lessons for other brands. Great Brand Stories: Scotch Whisky The story of Scotland's greatest export.
Those who discover malt whisky quickly learn that the malts made on the Isle of Islay are some of the wildest and most characterful in the malt-whisky spectrum. In Peat Smoke and Spirit, Islay's fascinating story is uncovered: from its history and stories of the many shipwrecks which litter its shores, to intimate descriptions of the beautiful wildlife, landscape and topography of the island. Interwoven through these different narrative strands comes the story of the whiskies themselves, traced from a distant past of bothies and illegal stills to present-day legality and prosperity. The flavour of each spirit is analysed and the differences between them teased out, as are the stories of the notable men and women who have played such a integral part in their creation. Peat Smoke and Spirit is the last word on Islay and its whiskies. Peat Smoke and Spirit: A Portrait of Islay and Its Whiskies
Island Whisky Trail: Scotland's... This guide for the whisky
enthusiast covers the distilleries of the Hebrides and the west
coast of Scotland. Neil Wilson first visited these distilleries
in 1984, aboard the ketch "Alystra" and wrote "Scotch
and Water" as a result of his trip, delving into the history,
development and the people who made the great whiskies of history.
This book incorporates the original research from "Scotch
and Water" and includes a great deal of new material.
Malts: Some Joy Ride
This text tells the story of how 52 writers and designers tore
up the rule book to create the labels and identities for 26
of the Scotch Malt Whisky Society's finest single cask malt
Angels' Share Malt Whisky Map of... Scotland. In full colour,
with a black-and-white Victorian map on the reverse, this map
gives a full view of the whisky-producing regions of Scotland.
Regional tasting notes are incorporated into the design, along
with indexes, website addresses and other essential learning
material. Distillery profiles of some of Scotland's top distilleries
are also included. On the rear of the map, full contact details
of Scotch whisky companies and distillery dates are listed along
with a Victorian plan of the "Lost Distilleries".
Whisky: A Liquid History This fully updated encyclopedic
guide to whisky is essential reading for anyone interested in
whisky, whether a connoisseur or an enthusiastic novice. After
offering a brief history of the subject, the book concentrates
on Scotch whisky today. MacLean explores the distilling process,
whisky categories and regions. Then follows a fully up-to-date
comprehensive A-Z directory of whiskies, divided into two sections:
single malt and grain whiskies, and blended whiskies. Best
Nip Around the World
The author takes the reader on a world tour as he conducts his
business as the international sales manager for Glenfarclas
single malt scotch whisky. He finds himself in situations both
funny and peculiar as he meets colourful customers and characters.
Best Whisky Books.
Scotch Whisky Directory In an earlier work, Appreciating
Whisky, Phillip Hills introduced the novel if obvious idea that
what matters about any liquor is that it tastes nice. He analysed
the flavours, some of great subtlety, which are to be found
in any good Scotch whisky and recruited some of the Scotch whisky
industry's leading experts to judge some of the whiskies. In
The Scotch Whisky Directory, he has devised a simple but original
way of presenting and evaluating the flavour of a whisky by
means of a simple graphic and star-rating system. He applies
this to all of the more important Scotch whisky brands, blends
and grain whiskies as well as malts, showing what flavours are
to be found in each. Best Whisky Books.
Whisky Muse: Scotch Whisky in Poem... Whisky, the water
of life, perhaps Scotland's best known contribution to the world.
Muse - goddess of creative endeavour. The Whisky Muse - the
spark of inspiration to many of Scotland's great poets and songwriters.
This is a collection of the best poems and songs, both old and
new, on the subject of that great Scottish love, whisky.
Malt Whisky Distilleries The author, responsible for marketing
of the Famous Grouse for fifteen years, has been in a unique
position to record the decline of the malt distillery and also
to look at the remaining distilleries and explain why they survive
today. The story is one of politics, taxation, social history,
location, supply and demand and sheer perseverance on the part
of some. Illustrated with around 175 colour illustrations of
distilleries old and new, and of the processes involved in the
manufacture of Scotland's biggest single export.
Double Scotch: How Chivas Regal and... The Glenlivet Became
Global Icons. An inside look at two brands that made Scotland's
national drink a global phenomenon. A Double Scotch tells the
intertwined success stories of Chivas Regal and The Glenlivet-two
Scotch whisky brands recognized the world over for their unparalleled
quality. Founded by Scottish grocers on Aberdeen, Chivas Regal
stands as the world's most popular prestige blended Scotch.
First distilled by a pistol-packing Highlander, The Glenlivet
is today the top-selling single-malt Scotch in America. F. Paul
Pacult explores these two iconic spirits, and tells a compelling
business story of the remarkable and resourceful families who
endured government interference, the threat of physical violence
from illicit distillers, wars and Prohibition, and fierce competition
to build two winning brands. Best
To Best Scottish Books