How to Write an Effective Ad

ITEM NAME: Begin your ad by identifying the item you're selling by its most common name.

FEATURES: Describe the item by listing its best features -- condition, color, model, size and other information to help readers determine an interest before calling.

ABBREVIATIONS: In general, avoid unusual abbreviations. Too many can confuse the reader.

PRICE: Always give the price. If you are flexible in the price, include "best offer" or "negotiable".

PHONE NUMBER: Complete your ad with a phone number and the hours to call. Or better yet, use your e-mail address!