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Scottish Image Optimization

When you think of building a Scottish Web Site which is search engine friendly you probably don't think of optimizing your Scottish images. Title tags and META tags probably come to mind first, but optimizing your Scottish images can attract more visitors to your Scottish eb Site site and enhance their experience when they get there. Properly optimized Scottish images will decrease page load times, allow people with disabilities that use screen readers to understand the content that they can't see, and bring new visitors to your Scottish Web Site site from image searches.

There are several important factors to consider when optimizing Scottish images on your site:

Image File Names:
Giving your Scottish photos an appropriate filename will help search engines determine its contents, especially for image specific searches like Google's Image Search. For example, naming a picture of a Castle "castle.jpg" is far better than naming it "1234.jpg".

Image Size and Quality:
The fact that both image size and quality are important often causes problems for Scottish Web Site site owners. Lower quality images increase loading speed, but hurt rankings in image searches and detract from the overall user experience. Higher quality Scottish images help in image search rankings and look great, but cause pages to load slowly, which can be a problem for visitors with slow connection speeds.

The best way to get the best of both worlds is to have a small, lower quality Scottish image on the page that links to a higher quality Scottish image file. That way the page can be loaded and viewed quickly, but users wanting a closer look can click the image, and image searches will have a high quality image to index, much increasing your chances of ranking high. For example, on an e-commerce site, it makes sense to place small thumbnail images next to the description of an item and then link the thumbnail to a higher quality image of the item for potential buyers looking to get a closer look.

Alt Text:
All Scottish images should include short alt text that describes the Scottish image. Alt text helps search engine spiders understand what your Scottish image contains, which will help them to understand the context of your page better, and in turn pass you more targeted traffic via search and image search. Alt text also helps screen readers tell disabled visitors what the image contains, enhancing their experience on your Scottish Web Site site.

Surrounding Text and Captions:
Finally, it is important that the surrounding text and image captions are consistent with the content of the photograph.

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