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Scotland Keywords

Correctly choosing the Scotland keywords that your website wishes to compete on is the single most important aspect of your Scotish search engine optimization campaign. Proper keyword selection can provide your Scottish business with an extremely solid foundation to build. However, the opposite can be said for Scottish websites that make mistakes at this point. If your Scottish website dives straight into a competitive keyword selection there is a good chance of drowning in the mass of search engine results. Choosing keywords for your Scottish website requires a fine balance of research and modesty.

Be Specific.
If there is a particular Scottish item or product range that your company sells then make sure your keyword selection reflects this. Being too vague results in higher levels of competition. If your website sells Scottish Prints and Posters, then optimize your pages to match what kind of posters and prints you are offering. Are they framed, or unframed? Are they limited edition prints? Where are they made?

Narrow your selection if appropriate.
Focusing on a narrower Scottish market will result in a much more targeted market and the competition will also lower significantly. If you only sell your products and services within Scotland make sure that you contain specific phrases such as Scotland, Glasgow, Edinburgh, Aberdeen, Dundee, and so on, within your Title, body and anchor text.

Domain Name Selection.
For many new, and existing Scottish companies, the ideal Scottish website name might already be taken. Or, for branding purposes, the choice of a keyword rich Scottish domain name may not be applicable. This shouldn't be a major concern to Scottish companies as the weight search engines give to the web address, or URL, of a website is of limited importance when it comes to ranking well within the results pages. However, if your website contains keywords that your company wishes to compete on then you should exploit this when choosing your inbound linking text.

Anchor Text.
Inbound links from other Scottish websites can provide your own Scottish website with a two-fold benefit. The first is that these links can help your Scottish company by sending potential customers to your Scottish website. The second benefit is that Google and the other major search engines will see these links as votes of confidence therefore giving your Scottish website a boost in its rankings. When developing inbound links it is important to take advantage of important keywords that your site might be targeting.

Landing Pages.
When choosing Scottish keywords you feel are suitable to target your desired market you may end up with a list the length of your arm. If you create a Scottish website with a logical structure containing a number of pages that deal with the range or products your company offers you will be able to professionally and effectively optimize your entire site for all of your selected keywords.

For example, if your Scottish company sells Posters and Prints, both extremely competitive keyword phrases, you could still drive a large amount of traffic to landing pages that sell "Highland Cattle Print" and "Scottish Highlands Print." This is only an example, creating and optimizing landing pages is a technique that all Scottish websites could and should do regardless of what they are offering.

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